Monday, June 18, 2007

CB Urban Living Center Opens

We've just returned from the ribbon-cutting ceremony for the new CB Urban Living "one-stop shop" featuring a dozen downtown loft projects (including The Roosevelt, of course).

Carol E. Schatz, President and CEO of the Central City Association of Los Angeles remarked, "Coldwell Banker is to be commended. The Downtown market is still alive, stronger than ever, and is picking up steam." She added, " We are seeing $600-$1000 per square foot pricing." She mentioned that about 30% of downtown buyers are Korean or Korean American, so the CB center's location in K-Town makes sense for this important demographic.

Councilwoman Jan Perry made the following comments to me after delivering a very positive keynote address, "Downtown is not maxed out yet. It is still drawing interest and isn't overbuilt."

Our sense is that this center will be a real benefit for those buyers working with a broker because they can quickly get a sense of 12 projects in one location. Flat screens play the various
promo reels and VR tours and the environment is comfy.

April Fissel, sales director of The Roosevelt was the only featured property to speak at the press conference. Proclaimed by us as "Top Redhead Sales Director" she's an energetic beauty who knows her stuff. Seen here with Downtown BID's superstar Hal Bastian, who's passion for Downtown might be the secret-sauce behind everyone else's excitement.

3 comments:

dgarzila said...

It is good to see that whoever is doing this blog is having a good time

dgarzila said...

Love the photo of Carol and Jan

Anonymous said...

It is nice to see a photo of April. I've talked to her and now I can associate the name with the person. She is very pleasant on the phone.